Comparison
Façade projection or traditional illuminated signage: which suits your building?
There is no single best solution. The right choice depends on your goal, the location, the look you want and your budget. Here, we compare the options honestly.
The options at a glance
- —Gobo projection: a fixed image or simple effect, projected using light.
- —Video mapping: moving content tailored to the building, using video projectors.
- —Traditional illuminated signage: illuminated letters or logos fixed to the façade.
- —Lightboxes and illuminated façade signage: illuminated panels or boxes.
When should you choose projection?
Projection is a strong choice when you want flexibility: a different image for each season or event, or a temporary display without attaching anything to the façade. It is also an interesting option for listed or historic buildings.
When is illuminated signage a better choice?
Want your name to be permanently visible day and night, including in daylight? Illuminated letters or a lightbox are often more suitable. Projection is most visible at dusk and in the dark.
Comparison for façades
| Criterion | Gobo projection | Video mapping | Illuminated advertising | Lightbox / signage |
|---|---|---|---|---|
| Best for | Logo, pattern or atmosphere, temporary or long-term | Short, spectacular shows with a story | Permanent brand visibility | Permanent information and signage |
| Flexibility | High: change the gobo | Very high: different content | Low | Moderate: replace the panel |
| Installation | Projector positioned at a distance, nothing on the façade | Multiple projectors and a media server | Mounted on the façade, often requiring a permit | Mounted on the façade, often requiring a permit |
| Visibility | Dusk and darkness | Dark | Day and night | Day and night |
| Maintenance | Limited | Technical support required | Limited | Limited |
| Cost factors | Projector, gobo, mounting | Content, projectors, technical equipment | Production and installation | Production and installation |
Frequently asked questions
What about floor markings in a warehouse?
For that, we compare light projection with paint and tape. Read our page on floor marking with light.
Read more
Not sure which option is best?
Send a photo of your building and tell us what you want to achieve. We provide honest advice, even when projection is not the best choice.
Ask for advice →